Truckers have been identified to take part in latest research to uncover the truth about British snacking habits.
The UK snack market is worth over £2.4 billion but vegetable growers Freshgro is campaigning for a greater choice of healthy options for consumers who are on the go.
As part of this campaign Freshgro is joining forces with Pall-Ex, the European palletised freight network, to survey 300 plus drivers who spend hours a day on the road.
Finding snacks that are tasty and healthy is a challenge to many consumers and is particularly a tough task if your job means you are constantly on the go.
“All the evidence shows we are fast becoming a nation of snackers but it’s essential that we start delivering a broader range of healthy options for consumers who are on the go.” Martin Evans from Freshgro comments.
Within many of Britain’s service stations and convenience stores there are often a limited number of snacks that are quick, mess free, healthy and most importantly tasty.
Martin added: “This is a unique opportunity to find out what snacks are currently consumed, where from and importantly what drivers really want. We hope the results of this research may also go some way to encourage truck drivers to think about their eating habits.”
Adrian Russell, managing director at Pall-Ex, added: “As a network, we’re well known for looking after our members and their drivers. They are the ones that literally keep our freight moving.
“We’ve run a number of incentives for drivers over the years, but handing out carrots is certainly a first. We look forward to viewing the results of the survey and seeing if there is anything else we can be doing to meet the needs of our drivers.”
Last month Freshgro launched its new Chantenay Snack Packs as part of a move towards greater choice of healthy options for people on the go like the Pall-Ex lorry drivers.
For further information contact:
Kathryn Greenwood or Isabel Jones on Kathryn@edenpr.co.uk or 0115 958 8850.
We can Provide:
*Expert tips & nutritional information on Chantenay
*Interviews with British growers
*Information on seasonal Chantenay salad items and recipes
*Images of produce, and general farming shots
*Recipe ideas and inspiration
Chantenay Carrots are produced by Fresh Growers Ltd (Freshgro) a co-operative formed in 1998 by 10 farmers. They pioneered the reintroduction of Chantenay carrots to the UK and are now the world’s leading supplier, supplying over 90% of the UK Chantenay market. Chantenay Carrot Snacks were developed as part of Freshgro’s ongoing investment to push the boundaries of fresh produce.
Freshgro farms over 20,000 acres, growing and marketing vegetables including piccolo parsnips, asparagus and other root crops. It also runs a state of the art factory in Nottinghamshire which washes and prepares its produce. Chantenay Carrots from Freshgro can already been found in the fresh produce aisles of all the major supermarkets, including Waitrose, Sainsbury and Morrisons.
The Pall-Ex Group
Pall-Ex Group is the award winning leading provider of palletised freight distribution services in the UK and Europe. Founded in 1996, Pall-Ex has phenomenally grown and our core values have remained the same, providing customers with an unparalleled level of cost-effective service, through a nationwide membership network of around 100 of the UK’s leading hauliers.
Pall-Ex Group also currently comprises European domestic palletised freight networks – Pall-Ex Italia, Pall-Ex Iberia, Pall-Ex France and Pall-Ex Romania, which is the first Pallet network in Eastern Europe. Pall-Ex Group is currently under way with initiatives in establishing networks in Germany, Poland, Turkey and Benelux.